April 21, 2010

Identify Critical Factors to Turn Workforce Satisfaction into Bottom-Line Results


· While practitioners and researchers assume that higher employee satisfaction equals higher sales and profits, analysis shows that there is no direct link between the two.

· Between the beginning point of employee satisfaction and the endpoint of profitability lie three crucial intervening factors: employee retention, employee responsiveness to customers, and customer satisfaction.

· By understanding the interplay among these factors, organizations can target their HR efforts to positively affect the bottom line.

Recommended Citation
Center for Advanced Human Resource Studies. (2010, April). Identify critical factors to turn workforce satisfaction into bottom-line results (CAHRS Research Link No. 6). Ithaca, NY: Cornell University, ILR School.

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